Fold was built in Cape Town with a simple belief: your loyalty cards are yours, not a data product.
Every major wallet app trades your shopping habits for profit. We think South Africa deserves better.
Yours, by design. Never sold, never shared. Your cards, your privacy, your wallet.
We make money when local businesses choose to connect with their customers through Fold, not by selling you.
We don't see your data because we never collect it.
The people of this country work hard. Young entrepreneurs deserve a fair chance at winning, not another barrier to entry.
Fold gives local businesses enterprise-level loyalty tools for free. Because the playing field should be level.
Know a small business that could use the push?